WHAT I’M LIKE
Always on. Intuitive, sensitive, positive and expressive. Flexible and ego-less.
Unconventional creative and strategic thinker. Digitally focused.
Passionate about fashion and styling. Attentive to details with an eye for trends.
WHAT I DO
Work to find the best visual concept and bring it to life. Work in a team. Work under pressure.
Train and motivate team members. Find new solutions for new problems. Take criticism and learn.
Communicate with partners. Execute multiple projects at once. Select, review and approve.
WORK EXPERIENCE
JAN 2023 - NOW
Ray-Ban Art Director + digital design supervisor
Ideation, visualisation and development of creative concept for Ray-Ban WW, alongside Creative director and Copywriter. Following the project from the start to the production. Presenting creative ideas to a diverse group of stakeholders across various seniority levels.
Translation of strategic and commercial aspects of communication briefs, creating 360° marketing campaigns that meet performance and brand objectives.
Management of junior members of Ray-Ban graphic designer team as their direct report: mentoring, training, team working, and performance evaluation.
Supervision of execution from concept to delivery. Overseeing the development of creative guidelines to aid in execution, as well as post-production, asset selection and retouching process.
Collaboration with Luxottica internal production studio to manage on-set functions, following the casting and styling process and partnering with photographers and videographers on direction.
Working closely with internal and external multidisciplinary teams: Project managers, Brand managers, Production, Photography, Video, UI, Print, Set design and In-store.
EssilorLuxottica Creative Hub, Milan, Italy
Digital Visual Designer
MAY 2021 - DEC 2022
Head of Visual Design for all Ray-Ban WW digital channels. Supervisor of two resources. Creative direction support. Art direction for promotional campaigns.
EssilorLuxottica Creative Hub, Milan, Italy
MAR 2020 - MAY 2021
Graphic Designer consultant
Arkage (Artattack Group srl), Roma dedicated to Luxottica, Milan, Italy
Ray-Ban WW Content Team - Content creation for digital marketing channels (CRM, Ray-Ban.com, Performance Marketing, Affiliation, Social Media).
Content creator, graphic designer and social media manager
OCT - DIC 2019
Photography - photo and video editing - editorial plan - graphic design for events and promotional products.
at Joy-Jo Jewelry, Milano, Italy // internship
MAY - JUL 2016
Art director Junior
Logo design - brand identity - editorial design - photo editing - illustrations - social media content.
at Eggers 2.0, Turin, Italy // internship
for more details